We are moving into the last phase (I hope!) of extensive work in the house. ‘Not before time!’ exclaims the Lady of the House!
Last night we lifted the carpet and underlay in the living room, and hopefully today the carpet man will phone to say he is on his way to put down the new carpet.
However back to last night….sitting on the bare floorboards was a visiting card from the last carpet installer, proclaiming his expertise and obviously hoping for more work.
Did no-one tell him that one normally goes to the carpet-supplier, gets the room measured, agrees the design and price, arranges the installation date……..and only then is the old carpet lifted! So by the time we find his card, all is organised! Unfortunately his marketing strategy can’t really succeed!
Do you know of any such ‘might have been’ marketing failures?